SMART
David Quiles Guilló / ROJO® established a 5 year relationship with SMART, as an international creative director, communication and PR partner.
During this time ROJO® developed a growing relationship by publishing a special printed issue featuring taylor made artworks for SMART, to later organise art exhibitions and events in Spain, France, Germany, Italy and Brazil, launched limited edition cars, published a second special printed issue, and heavily supported the launch of the SMART brand in USA and Brazil with events in Los Angeles and São Paulo.
®OUT Urban Stage Sao Paulo
ROJO®OUT Urban Stage Sao Paulo sponsored by SMART is the natural evolution of Barcelona's International Outdoor Urban Art Exhibition.
An on-going project where selected artists create site specific architectured-color projects on massive concrete elements in different locations of the city were traffic is very dense, with the objective to make them more colorful.
These pieces will remain as part of the city's permanent urban landscape thanks to SMART, Suvinil, EMURB and Prefeitura de Sao Paulo.
Artists: MWM, Tony de Marco, Eltono, Ovni, Nuria Mora, Superblast, Tofer.
SMART POP UP Urban Stage Sao Paulo
Launch event of the SMART brand in Brazil. Smart Urban Stage is a pop-up space, located at the heart of the vibrant shopping and nightlife district, Jardim Paulista, that combines an art gallery, shopping, showroom and events relating to the themes of urban mobility, creativity and ecological sustainability.
In the course of two weeks Tony de Marco, Apo Fousek, Eltono, Ovni and Nuria Mora, curated by David Quiles Guilló / ROJO® transformed the smart Urban Stage into a collective work of art. This also included a SMART fortwo cabrio turned into an art car during the first days of the event by Ovni. Artists: Tony de Marco, Eltono, Ovni, Nuria Mora, Apo Fousek.
®FORTWO in Milano
Art exhibition showcasing exclusive new works inspired by the new SMART fortwo made by Mwm, Friends With You, Holly Stevenson, Deanne Cheuk, Chet Purtilar, Jemma Hostetler, Dalek, Ben Summers, Yoshi Tajima, Bruno 9Li, Yoshi Sodeoka, Evgeny Kiselev, Vanessa Da Silva, Cristiano Trindade, Meomi, Todd Tourso, Justine Ashbee, Tofer, Alex Prager, Catalina Estrada, Amir H. Fallah, Sergei Sviatchenko.
Installation to present a series of limited edition smart fortwo car series, designed by Catalina Estrada, and exclusively avaliable for sale during Milan Design Week 2008. Original artwork by: Catalina Estrada. Art direction by: David Quiles Guilló
®FORTWO in Los Angeles
Launch event of SMART brand in USA, featuring unreleased new artwork by Mwm, Friends With You, Holly Stevenson, Deanne Cheuk, Chet Purtilar, Jemma Hostetler, Dalek, Ben Summers, Yoshi Tajima, Bruno 9Li, Yoshi Sodeoka, Evgeny Kiselev, Vanessa Da Silva, Cristiano Trindade, Meomi, Todd Tourso, Justine Ashbee, Tofer, Alex Prager, Catalina Estrada, Amir H. Fallah, Sergei Sviatchenko.
®FORTWO Open your mind
Exclusive limited printed edition featuring new artwork by 22 artists curated by David Quiles Guilló / ROJO® and commisioned by SMART.
Artwork by Friends With You, Holly Stevenson, Deanne Cheuk, Ben Summers, Yoshi Tajima, Bruno 9Li, Yoshi Sodeoka, Evgeny Kiselev, Chet Purtilar, Jemma Hostetler, Vanessa Da Silva, Mwm, Cristiano Trindade, Meomi, Todd Tourso, Justine Ashbee, Tofer, Alex Prager, Catalina Estrada, Amir H. Fallah, Sergei Sviatchenko, Dalek.
®SMART fortwo limited edition
Limited edition urban vehicle made possible thanks to SMART. Original artwork by Neasden Control Centre. Art direction by David Quiles Guilló.
®SEIS party Milano
Sixth anniversary multidisciplinar event as part of Fuori Salone during Milano's design week featuring: Giuseppe Iavicoli, Gianluigi Ruju, Harley & Muscle, Lucia "Lucybee" Barbiero, Fabio Tosti, Frank Siccardi, Polar 11. Artwork by Neasden Control Centre.
®SMART in Berlin
Group art exhibition at invaliden1 gallery in Berlin, Germany, curated by David Quiles Guilló / ROJO® and commissioned by SMART.
Artwork by Neasden Control Centre, Nuno Valerio, Juju’s Delivery, Albert Bertolin, Tvboy, Sosaku Miyazaki, Patrick Farzar, Fupete, Boris Hoppek, Yummy Industries, Laurent Cairoli, Eduardo Bertone, Lolo, Carolina Melis, Eltono+Nuria, Fabrizio Contarino, Sixeart, Les Mentary Brothers, Mimmo Manes, Diva & Jessica Palazzo, Javier Tles.
®SMART in Barcelona
Group art exhibition at KBB gallery in Barcelona, Spain, curated by David Quiles Guilló / ROJO® and commissioned by SMART.
Artwork by Neasden Control Centre, Nuno Valerio, Juju’s Delivery, Albert Bertolin, Tvboy, Sosaku Miyazaki, Patrick Farzar, Fupete, Boris Hoppek, Yummy Industries, Laurent Cairoli, Eduardo Bertone, Lolo, Carolina Melis, Eltono+Nuria, Fabrizio Contarino, Sixeart, Les Mentary Brothers, Mimmo Manes, Diva & Jessica Palazzo, Javier Tles.
®SMART open your mind
Exclusive limited printed edition featuring new work by 2o artists curated by David Quiles Guilló / ROJO® and commissioned by SMART.
Taylor made artwork by Neasden Control Centre, Nuno Valerio, Juju’s Delivery, Albert Bertolin, Tvboy, Sosaku Miyazaki, Patrick Farzar, Fupete, Boris Hoppek, Yummy Industries, Laurent Cairoli, Eduardo Bertone, Lolo, Carolina Melis, Eltono+Nuria, Fabrizio Contarino, Sixeart, Les Mentary Brothers, Mimmo Manes, Diva & Jessica Palazzo, Javier Tles.
NIKE
David Quiles Guilló / ROJO® established a 4 year relationship with NIKE between 2oo5 and 2oo8, as an international creative director, communication and PR partner.
During this time ROJO® developed a growing relationship by publishing a special printed issue inspired in 20 years of AIR products, featuring taylor made artworks for NIKE, distributed worldwide in a special print run of 100.000 copies, to later organise art exhibitions in Spain, France, Germany, Italy and Brazil, create brand events and art installations, and help develop and testdrive the launch of NIKE.ID, an advanced customization shoe digital service.
NIKE DUNK ID experience
NIKE opens a temporary shop inside ROJO®artspace Barcelona where you can buy virtually your pair of Dunks ID Exclusive.
ID Dunk exposition by: TVboy, Actop, Vasava, Sixeart, Boris Hoppek, Frank Kalero, Diva, Area3, Ovni, Toormix, Inocuo.
35 YEARS. The Running Company at Vinçon
Ten of Barcelona's best young creatives & independent studios curated by David Quiles Guilló / ROJO® and comisioned by NIKE interpret original products of the 70's with contemporary and groundbreaking artworks inspired by emblematic points of the city of Barcelona.
Sala Vinçon, the design icon house in Paseo de Gracia hosted the show during 3 weeks. Artwork by Actop, Silvia Prada, Inocuo, Bernat Lliteras, Vasava, Area3, Diva, Toormix, Catalina Estrada, Javier Tles.
®AIR in São Paulo
Art exhibition featuring unreleased new artwork by 31 artists curated by David Quiles Guilló / ROJO® and commissioned by NIKE.
Artwork by Deubal, Actop, Tofer, Neasden Control Centre, Eltono & Nuria, Dalek, Boris Hoppek, Meomi, Nano4814, Sebastian Bayona, Fupete, Javier Tles, Filipe Mesquita, Sixeart, 31Ok, April Gertler, Kelyo, Sosaku Miyazaki, Parra, Albert Bertolin, Andrew James Jones, Frank Kalero, Jemma Hostetler, Studio Dascobar, Milena Valnarova, Catalina Estrada, Martin Ezman, Benedita Feijo & Michael Andersen, Roxana Brongo, Yomar Augusto, Patrick Farzar.
®AIR in Madrid
Art exhibition featuring unreleased new artwork by 31 artists curated by David Quiles Guilló / ROJO® and commissioned by NIKE.
Artwork by Deubal, Actop, Tofer, Neasden Control Centre, Eltono & Nuria, Dalek, Boris Hoppek, Meomi, Nano4814, Sebastian Bayona, Fupete, Javier Tles, Filipe Mesquita, Sixeart, 31Ok, April Gertler, Kelyo, Sosaku Miyazaki, Parra, Albert Bertolin, Andrew James Jones, Frank Kalero, Jemma Hostetler, Studio Dascobar, Milena Valnarova, Catalina Estrada, Martin Ezman, Benedita Feijo & Michael Andersen, Roxana Brongo, Yomar Augusto, Patrick Farzar.
®AIR in Barcelona
Art exhibition featuring unreleased new artwork by 31 artists curated by David Quiles Guilló / ROJO® and commissioned by NIKE.
Artwork by Deubal, Actop, Tofer, Neasden Control Centre, Eltono & Nuria, Dalek, Boris Hoppek, Meomi, Nano4814, Sebastian Bayona, Fupete, Javier Tles, Filipe Mesquita, Sixeart, 31Ok, April Gertler, Kelyo, Sosaku Miyazaki, Parra, Albert Bertolin, Andrew James Jones, Frank Kalero, Jemma Hostetler, Studio Dascobar, Milena Valnarova, Catalina Estrada, Martin Ezman, Benedita Feijo & Michael Andersen, Roxana Brongo, Yomar Augusto, Patrick Farzar.
®AIR a little less gravity
Exclusive limited printed edition to celebrate 2o years of NIKE AIR technology, featuring new works by 3o artists curated by David Quiles Guilló / ROJO® and commissioned by NIKE.
Artwork by Deubal, Actop, Tofer, Neasden Control Centre, Eltono & Nuria, Dalek, Boris Hoppek, Meomi, Nano4814, Sebastian Bayona, Fupete, Javier Tles, Filipe Mesquita, Sixeart, 310k, April Gertler, Kelyo, Sosaku Miyazaki, Albert Bertolin, Andrew James Jones, Frank Kalero, Jemma Hostetler, Studio Dascobar, Milena Valnarova, Catalina Estrada, Martin Ezman, Benedita Feijo & Michael Andersen, Roxana Brongo, Yomar Augusto, Patrick Farzar.