Start

2001–2007

Create before having a structure. Learn by doing. Edit, publish, design and connect people. Turn the lack of infrastructure into a reason to build it

Connect

2001–2013

Work across art, design, music, communication and culture. Build international networks between artists, creatives, institutions and cities. Understand editing, selection and connection as forms of creation

Build Contexts

2001–2020

Producing content and creating systems where others can produce is compatible. Platforms, communities, open calls, exhibitions, publications and networks. Understand the internet as a place, an architecture and a cultural space. Design open, distributed structures capable of operating without a centre

Expand

2001–2026

Work at scale across countries, teams, disciplines and communities. Build systems capable of growing while maintaining identity and autonomy. Experiment with new forms of participation, production and digital circulation. Here now. Avoid documentation and archiving as part of the process

Reduce

2026–2027

Question growth, scale and constant optimisation. Fewer elements. More intention. Concentrate resources, simplify structures and remove what no longer adds value. Return to objects, music, materiality and smaller processes. Use artificial intelligence as a tool for creation, conversation, experimentation, selection and editing

Focus

2027 →

Build less. Build better. Create small structures capable of generating large consequences. Combine internet and object, technology and culture, strategy and intuition. Maintain independence without isolation. Use systems without obeying them. Accept error, contradiction and the unexpected as part of the process




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Work Processes

Initiate

Turn intuitions into structures

Connect

Bring together people, disciplines and places

Edit

Select, arrange and remove

Contextualise

Create conditions for things to happen

Distribute

Replace centres with networks

Iterate

Work through versions

Reduce

Find what is essential

Materialise

Turn ideas into experiences

Disobey

Use systems without necessarily accepting all their rules

Begin again

Nothing is definitive

⸻

Way of Being

Curious and independent, attentive to what happens between people, disciplines and ideas, drawn to what is not there yet and to unexpected connections

Moving between intuition and analysis, expansion and reduction, values autonomy, generosity, precision, humour and the freedom to learn from mistakes and begin again

Creating open structures that adapt to people, materials, places and time, questioning what is given and leaving room for the unexpected

Begin Something

Have an idea that does not exist yet? Let’s find together the people, structure and process it needs to become

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